Google news
You don't have to be a CNN or BBC news reporter to get considerable traffic from Google News. Google, as far as I am aware, only keeps news articles for the last 30 days.
How to use
Using the search bar at the top of th
e page start off by typing in site: - you would then enter keywords to search for a site's content. You will then see how many sites Google has approved in the timeframe that relates to your keywords. The lower the response, the less popular that keyword material is. For example, if you wanted to look at the search engine industry over the last 30 days, you would type in site: seroundtable.com and you will see that not a huge number of pages come up.
The owners of these pages have suggested to Google that their site is one with good news and if you think your site also has good news and is not included under your keyword search, you can submit it to Google for their approval. If your site gets approved by Google as being newsworthy, you can get a lot of traffic from this by people visiting Google News.
If you want to submit a page for approval, go to the home page and scroll down to the bottom, click on the link 'about Google News'. What will come up is quite a lengthy page so scroll down to the FAQs and go to Q 26 - What if I don't see my favourite news source in the search results? You can get in touch with them and recommend a news source by choosing the first option. If your site does have news and it is up to date (it helps if your site is industry specific rather than just a general news site), then just submit it for approval. It is possible that Google may not approve a site that is brand new but that shouldn't deter you from applying. A site that has been around longer generally has more authority.
Using press releases to get in Google News
If you are a regular submitter of articles through PRWeb, you may already have had some of these featured in Google News. If not, then this maybe something you should consider doing. A press release doesn't have to be written by a professional; they are reviewed by a team of editors, and can be written up in 10-15 minutes. A few paragraphs are sufficient and then submit it to PRWeb. You may get some publicity this way and also have visitors going over to look at your site.
If you go back to the home page and using the search command again, type in site: prweb.com and you will see a large number of pages on Google News are from this source. You may submit a press release and not actually realise you can also get a lot more traffic for this one release if it features on Google News. Another site that features highly on Google News is prleap.com so this site too should be considered when submitting your articles.
Watch out for my next article on using Google Images to also get some free traffic.
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