I'm Victoria Jaye, leading IPTV and TV content Online, BBC vision, and today I give an overview of our editorial approach to the companion experiences to connect TV Summit in London.
First, what I mean by "partner experiences"?
In General, this means more content on the partnership of the screens (PC, mobile, Tablet, or even the same TV), related to and synchronized with the program that you are watching on TV. This may be more information, game along the experience, social or controls-the general objective is to enhance audience TV viewing.
It's not a new idea for the BBC or our audience. We offers a simple and easy access and fun activities through BBC red button for well over ten years. In fact, the BBC red button in most partner's experience, in particular to attract 20 million viewers a month-but it is the man who is confined to the TV screen.
More and more Internet connected device when entering into the living room, we can expand the entertainment for broadcasting and TV screen, bringing our shows to life for audiences increasingly interesting ways.
Our editorial approach to the companion experiences is threefold:
• Build on existing needs an audience and behavior
• Beyond the broadcast
• Drive creative renewal and upgrade
We want to viewers in the program, which is even more by building on existing needs and behaviour that inspired the show. We learned a lot about from the years associated with the program of experimentation on BBC red button and BBC Online.
We want to satisfy the interests and hobbies by our programs, creating a rich and compelling journeys outside the scope of broadcast TV, which connect related content target groups across the breadth and depth of our BBC Online portfolio-TV, News, knowledge and learning, Radio: music, sport, and children.
We want to restore the audience loved the experience creatively and established programmes, as well as to provide brand new formats of the boom.
We want to deliver better public services in the bike, and we want to make this right for our viewers.
In the course of next year, we will be piloting a companion experience around a handful of our titles, explore the key features and functions that really big TV a better experience. We want to control the introduction of mainstream, so we will look at a pilot experience, orientujících the traditional television viewers, and to capitalize on the entertainment needs of the target groups, more at home with the activity of the partner.
We have already concluded the pilots around two of the BBC one television series-the secret of happiness, and the frozen planet.
The secret of Fortune "play" pilot
Secret fortune is quiz Saturday night, and we have offered the audience a very satisfying game along the experience of this show on BBC red button for a number of years. We wanted to build on that by creating mobile and tablet to play together, could promote one or more players and the audience at home, go to their own personal journey through the format to determine what could be the secret of happiness.
Frozen Planet partner experience pilot
For the frozen planet we tried something else. Frozen planet, with its exquisite cinematography, invites the audience to passengers on their way to the beauty of natural history. Our closed the pilot was for the strengthening of this trip offers viewers synchronous information about animals and habitats featured in the show, along with the opportunity to "Favorites" of content to consume later. One of our participants in the process to impress as delivered "a new way to display my documents"
Now for our first public release, we want to take lessons from Fortune secrets and the frozen planet.Antiques on the road on two screens
In September we will be to launch a companion experience for the Antiques Roadshow on BBC One.
Antiques on the road has a special place in people's living rooms across the country over 35 years, what has been on our screens, with the audience on their televisions, guessing the value of antique jewellery, which will bring to the public for the awards and they reveled their extraordinariness and stories that lie behind them.
This year, we're going to get into this behavior an audience by offering the experience of partnership that combines: estimating the value of play along (and compare their score), the ability to go beyond the broadcast to find something more about the land offered in the programme, exclusive content and information drawn from across the BBC Online, and trusted sources from the wider Web.
The project combines fun with learning and carrying out the important role of media literacy in the traditional target groups TV showcasing the potential for partnership experience to increase their enjoyment of a Tyrolean programme the BBC.
We use familiar language and our trusted on screen talent to welcome the audience into the experience. He plays next to a live broadcast or on-demand and at the level of experts or an amateur, the audience to choose from the four value ranges for each of the antiques show. They're doing their awards against the hours before the answer is revealed in the TV. If the audience they need help in their valuation, see other play his game are estimated by using the "ask a nation." At the end of each episode of the target group will receive their final score and find out how they are sorted in comparison with the nation.
Companion experience also invites the audience to explore the Antiquities in the program and historical stories that lie behind them, with the content and the subsequent journeys created Roadshow experts and the BBC production team. Target groups can enjoy this content on their watch, or "Favorites" for exploration later.
The experience will be available via smart phones, PC and the tablet. The version of the game will also be available on the BBC red button.
Victoria Jaye is the head of IPTV and TV content Online, BBC vision
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