AppId is over the quota
Wear Thick Skin
You must have a thick skin if you're going to work in advertising. Not every idea you have is going to be well-received. Your work will pass through many eyes before the ad campaign is released and will undergo many changes.
You may have written your best copy yet but you're asked to start over and do it again. You have to handle criticism very well. Don't take offense to being asked for changes to your work. It's just part of the job.
The client has very specific needs and a very specific vision about his company. You're part of a team creating the client's ad campaign and you can take solace in the fact that pretty much everyone on that team is going to be asked to change at least one aspect of what they were working on.
You would be surprised by how many changes a simple print ad can go through before it reaches final approval. This holds true even for major ad agencies with big name clients.
Not Your Typical 9-5
TV and movies make advertising look like a glamorous life. Working in the field is very rewarding but it does take a lot of work and a lot of long hours.
If you enjoy being home by 6 p.m. to eat with your family every night and have season tickets to your college team's football games every Saturday, you may want to weigh the value of your free time vs. your career time before you start working in advertising. You'll put in a lot of days and nights that seem to run together. You'll probably even have last minute changes that come up and your whole schedule has to be cleared on a moment's notice.
Low Pay...At First
Are you willing to start out at the bottom of the totem pole and work your way up to the corner office with a view? Advertising salaries won't make you rich overnight when you're just starting out.
Full-time agency copywriters can start off in the low teens before working their way into $60,000 or more positions. Full-time agency account executives can work their way into positions that pay close to $80,000. You'll also find many seasoned ad pros making six figures in their accomplished careers. Being determined and hard-working will help you land bigger positions with better pay.
If you're still unsure about a career in advertising, an internship will help you take a behind the scenes look at an ad agency and also give you valuable connections you can use if you decide to pursue your career in the industry.
Comments