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Ready to start your career in advertising? Just ten steps can help you get into advertising and make the most out of your career.
Understand the Different Industries
Are you sure you want to work in advertising and not public relations? Many times, all of these industries are confused as being one and the same. But there are big differences between advertising and public relations. Before you proceed, know which industry really matches up with your ideas and personality.
Know What to Expect
Find out if advertising is the right career for you. Are you ready for long hours, low pay and a high pressure environment? These are just some obstacles you may face as a budding ad pro. You may have even encountered some common misconceptions about what a career in advertising is like. Know what to expect before you decide to pursue this career.
Decide On Your Career Path
You don't have to be creative to work in advertising. If you're well-organized, have good people skills and you can manage multiple people working on various projects all at once to make sure your team meets deadlines, a career as an Account Executive may suit you very well. Maybe you're more of a numbers type of person and researching data to determine ad placement is right up your alley. A career in the Media Department may be just what you're looking for instead. Explore the many careers in the ad industry to determine which ones interest you most and which ones you would like to work toward.
Evaluate Your Education
Many people want to know if they have the right education for a career in advertising. A lot of questions even come from college graduates who wonder if their degree would get them a job in the ad industry. Others want to know if any education is required.
Choosing the right education for a career in advertising depends on your own career goals. Some people in the ad industry don't even have a degree while others have found advertising courses are just what they need to kickstart their career.
Study Your Possibilities
Working in an agency isn't the only way to be an ad pro. An ad agency is probably the first environment that pops into your head but there are other alternatives that can give you a long and successful career in the business.
An in-house agency serves as a full-fledged ad agency. However, it just has one client. Employees at production companies usually spend most of their time writing, shooting and editing commercials for cilents. Then there's the freelancing side of advertising, where copywriters and graphic designers can freelance for ad agency, in-house agency and production company clients as well as business clients who may not have an agency on retainer.
Study the possibilities to see if there is a particular working environment that might appeal to you more than another. This will help you in your job search for possible positions.
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