GM to launch navigation app, lessen focus on in-car console



One of the basic problems some automakers have dealt with in recent years is that the technology they put inside new cars can quickly become outdated as the systems continue to evolve.
The problem is particularly prevalent with in-car navigation units, since the continued evolution of GPS systems and similar technologies has left past models behind. General Motors is looking to avoid this issue by abandoning in-car navigation consoles within some of its new models.
Starting with select 2013 Chevrolet Spark and Sonic models this year, car buyers will be able to download a mobile application to their cellphones which will be capable of broadcasting turn-by-turn directions through the cars' MyLink system, according to USA Today*. The system will essentially replace the in-car navigation console.
The app itself will cost just $50.Click Here!
Price and updates are the keys
The high cost of the in-car systems—which can range between $1,000 and $2,000, according to GM officials—is one of the main factors behind the changes. Omitting it will allow the company to lower its list price for the vehicles and specifically target the lower end of the market with its smaller Spark and Sonic models, which already offer great gas mileage.
The application, which is called GoGoLink, can also be updated free, which adds to its utility. That is a sharp difference from current systems.
"Instead of having CDs that you have to update with map data, it's all on your phone," Sara LeBlanc, GM's global infotainment program, told the paper. "If you have an embedded navigation, you have to pay money to get those maps updated."
The Spark will go on sale this summer, according to USA Today, while the Sonic will hit showrooms this fall.
Potential for driver distraction remains
However, it is unclear if the shift toward the increased use of personal cell phones behind the wheel will have any other consequences, given the continued push on many fronts toward a reduction in the use of in-car electronics.
Some experts may question whether encouraging people to use their phones for navigation while driving will also push them to use the devices for text messaging or other purposes behind the wheel.
*according to USA Today on March 29, 2012



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