Why offline shops and small and medium-sized enterprises must be incorporated online shopping and building better sites

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By Michael Gray on 2 may 2012.

I recently wrote a history how bricks and mortar stores may use electronic, marketing to drive sales for tips that stores electronic commerce may use for traffic on the device to their brick and mortar locations. However, what really needs to happen is offline shops and small and medium-sized enterprises must grow up and stop hiding in the corner of the bogeyman for online trading. They must abandon their old mentality which moved my cheese. It is a fact that consumer preferences for retail e-commerce will continue to grow, the Smartphone and Tablet shopping will continue to grow, and traders who do not recognize this trend will fail. The first will be small local shops, followed by a strip mall tenants, but, at the end of the day, nobody including large box retailers such as best buy is not immune. Nobody is too big to fail.

So what small local businesses, will do to compete:

offline shops and small and medium-sized enterprises must grow up and stop hiding in the corner of the online trade bogeyman ... Make sure that your Web site is mobile friendly. In fact if you don't have a mobile website, IMHO you must do with the mobile site your number 1 priority. This must be done correctly with a strategy for implementing the URL. Mobile Mobile subdomains and subfolders created more problems on the way from the time you save in the beginning, so don't take this route. If you make will be binding on me-or, someone like me — to clean up the mess you inadvertently created because you wanted to save a little time in getting-to-speed as fast as possible.

Your website should be more than 20 page brochure-ware site. Cannot be displayed in the Indy 500 in stock, Toyota Camry outside floor and expect to compete and to win ever. Be good. "Find" your Spike, which makes differs from all others and include it:

Do not strive to be balanced, well rounded trader; inclusion of your uniqueness and customers who are looking for it. Research has shown that people of the sites, which include its unique beauty and placed outside what is considered traditionally attractive dating do much better in finding dates and long-term partners.

If your Web site is not sufficiently important to pay attention to this, why do you think algorithm for ranking Google will calculate that you deserve to be displayed in the engine result ... Search Make content audit on a regular basis. Create as many Evergreen content as possible and update Evergreen content, if necessary. Participate in the spot predictive SEO and go of trends. Write, Add, construction and creation of new content on a regular basis. Do not add content to meet the quota; Adding content because you have something to add to the conversation. If your Web site is not sufficiently important to pay attention to the assistance and support it and grow, why do you think algorithm for ranking of Google magic will calculate that you deserve to be displayed in the search result engine ... for everything.

Engaging in social media ... on a regular basis. Social media is time aspect of the trade. Unfortunately, small and medium-sized enterprises cannot afford to ignore it now. You don't need to spend all day on Twitter: search for tools that allow you to spend less time on the sites for social media and more effectively with the time you spend.

Not be in a place where they are dependent on Google to survive. Diversify your income stream and pipes for traffic, leads and customers. While I have zero Inbox ' type of person, and create and send e-mail messages filled me with enormous level of self loathing, the depths of which will never understand, I firmly grasp, that is a necessary evil to survive. Is simply impossible to make an Omelette without breaking a few eggs. Just do it in a way that adds value for your customers and not to clog up your Inbox with useless drivel. By building a solid social media fan base, cultivating your customer participation, as well as the implementation of proactive outbound marketing channel strategy, will send Google Social validation, they seek, and you will be to Panda updates, updates of the Penguin, or whatever naming structure finally gives Google algorithm changes.

Photo credit: BigStockPhoto/Olly2

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