A lot is said and written about Pinterest in the last few weeks and months, of how you can use case, use it to drive traffic to how affiliate spammers use it to generate income. However, I am going to be slightly "larger picture" View of Pinterest.
…IF you really want to taste the sweet nectar of knowledge, personally must select the fruit directly from the tree, and to bite ... There have been many articles about how to draw traffic and short-term value of Pinterest. Much of the social media guru, play dulcimers, while dragging down the arc refers to companies like Chobani, which it used for "the fans" (though how anyone can meaningfully connection with thousands of fans of the Dunbar number remains a mystery to me). But what the market and publishers must be made using Pinterest to understand and research their clients not to have things their throats-and especially not to pollute the Web with more useless infographics.The truth is one thing modern online marketing "professionals" seeking more than everything else praise and recognition of their colleagues. That praise and recognition received their dose of pseudo celebrity, which, if they are smart, may be getting yourself customers and generate billable hours. Needs of its clients and the effectiveness of their campaigns to obtain new customers are secondary questions. The main goals are that fame and I stroking. The success of their campaigns usually comes from riding on the condition of the pseudo celebrity and "access" of the guru, to be measured with some meaningless statistics like Klout Scoure and the sheer number of their lemming as followers. This not only online retailers network. Offline market in the real world rarely "Connect" with their intended audience or demographic. If you don't believe me, read this article on why traders have the network time to reach generation "Y"
Young people do not want this title picture shows done Sonic to do "fast and furious" about 2002. Young people will really get herpes than go to "Sound Lounge" of the SXSW Music Festival in Austin, Texas. Ask Ford, how their "Fiesta movement" elaborate, and I can say sales to young people, not only "social media impressions". Car companies that ekzoticniât these silly campaigns by obesity, is trying to lose weight to pass by Coke of fruit juice, when really necessary is difficult physical exercises and most importantly, samodisciplina.
Why its collection to dress the wedding of PinterestEarlier this week, Dana Todd asked, why (40-something, married male) I had a Pinterest, dedicated to Wedding Dresses. My initial response is that it contributes to this special brand of crazy, which I have been carefully cultivating over the years. The truth is, there is more than the kernel of truth in this statement. However, the real reason is a bit more nuanced. IMHO to be successful marketing, you need to immerse yourself in the world of your customers. To do so, from the point of view of their and their point of view, not from your in the ivory tower of the corporate boardroom, trapped behind several slideshows and PowerPoint presentations, filled with carefully constructed and manipulated data. To understand your customers, you need to walk in their shoes, their air breathe, feel their situation first hand perspective. Of course it may sounds like a bunch of Voodoo Zen fortune Cookie wisdom, similar to the idea that to really know what is to be in the forest, you must be a "leaf", but there is some truth in practice.
If you run the site of the wedding, you should be following and watching what types of wedding dresses are people tuširajki and response. Yes, celebrity weddings will affect this brides want to wear, but if you really want to taste the sweet nectar of knowledge, personally must select the fruit directly from the tree, and to bite ... wait the three weeks, while neatly packaged in the aisle seat product of your local supermarket and has lost most of them "food and informative value." Yes, I understand, you have "management" and your job is to direct the process to make sure things are done, but do not underestimate the value of getting your hands dirty once from time to time. There is a good chance you'll learn something ... maybe even something useful.
So what are the takeaways from this post:
If you have time to be involved in social media, to seek ways to do it, which allow you to see real data from real users, not manipulated data in PowerPointMarketers in each area are almost always as insurance on your life insurance policy ... also known as that their financial benefit mostEmbrace criticism of your customer-don t fear it. 99% of the time that the customer is telling you what is wrong with your product or service, as well as how to it (looks squarely in Google + team and Vic Gundotra for gross incompetence in how PAYING Google apps, customers are still being treated as second class citizens of Google + with the lack of tool for migration) adjusted is not short sighted marketing and strip minePinterest, movement, as it filled with junk mail to the point that it is useless. Take a look at the long term and to use it as a rare, unfiltered window into what your customers expect or think it is great.Photo credit: BigStockPhoto/alenkasm
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