AppId is over the quota
AppId is over the quota
AppId is over the quota
The creative brief is the foundation of any advertising or marketing campaign. It's the treasure map that creatives follow, and it tells them where to start digging for those golden ideas. Or at least, it should, if it's any good.
A good creative brief is hard to come by. A combination of lack of knowledge, increasingly tighter deadlines, bad habits, laziness, poor account management, bad creative direction, or all of the above, contribute to this document becoming an afterthought in many agencies. But done right, everyone benefits.
So, although it would take a book to explain how to write a great brief, here is a step-by-step guide to getting on the right track.
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