Lexus has developed a reputation for being synonymous with the luxury and reliability. The Lexus is noted for its well-crafted and quiet cabin, commendable performance from nearly silent and powerful engines and a highly comfortable ride.
These cars are sold globally and it is one of the highest-selling make of luxury cars in the world. In recent years, Consumer Reports has named Lexus among the top five most reliable brands in its Annual Car Reliability Surveys. Additionally, Lexus ranks highly on surveys of dealership customer service experience. The British Top Gear and Auto Express satisfaction surveys have had Lexus at the top of their cards since the entry of the luxury division.
Today, in the United Kingdom, the largest European market for Lexus, the IS series accounts for the largest number of new Lexus sales. The second generation IS, which emerged in 2006 as an alternate choice to the dominant German and British marquees' compact executive cars, has since become a primary factor for Lexus' dealings in Europe. With Lexus sales' increasing in the UK due to the introduction of the new IS series, LS flagship, and a GS/RX hybrid, Lexus has emerged as a European luxury brand with substantial prosperity. Total Lexus Europe sales increased 72% in 2006 to over 50,000 vehicles, making Lexus one of the fastest growing brands on the continent.
The complete Lexus range is well assembled and ultimately offers value for money in what has traditionally been an overpriced area. The Lexus brand competes in a market where there is stiff competition from various luxury car manufacturers. However, the continued passion evoked by these cars and due to their demonstrated reliability and quality, the Lexus looks set to be a tough contender to beat.
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