Extra hot chillies are off the menu for Charlie Bigham-founder of one of United Kingdom's fastest-growing labels ready meal. Photograph: AlamyIn coffee taster Gennaro Pelliccia 2009, that samples of Costa Coffee, had his tongue insured for 10 million pounds, and in 1993 the Hungarian food critic Egon Ronay assured his palate for £ 250,000, but the founder of a leading brand of ready meals have excelled both to ensure the senses of taste, touch, smell and sight for 12 million pounds.
In a move unusual for most common models and sports star, one-time policy taken by Charlie Bigham values four of his senses more than Heidi Klum £ 1. 5 m legs – but less than Jennifer £ 18. buttocks 1 m.
Seventeen years since its founding, the trademark Charlie Bigham is one of the fastest-growing United Kingdom ready meal labels, expanding by more than 70% year-over-year. For sale In Waitrose, Sainsbury's and Ocado, has retail sales of more than 20 million pounds a year, employing 200 people at its production kitchens in London.
In terms of politics, Bigham is not allowed to seek food that contains extra hot chillies, lick food from a knife or piercing his tongue. He is also unable to look directly at the Sun or other strong light sources or eating the potentially fatal Japanese blowfish, fugu.
The payment will be made if his senses (sight, taste, touch, smell) are damaged to such an extent that he was no longer able to play its full role at the company-for example if you were to suffer serious ageusia (loss of function of the tongue) or anosmia (loss of smell).
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